This outbreak caused by COVID-19 has impacted a lot of several large and small industries, including the hoodies outdoor market. This could mean outdoor clothing companies should find a way to adapt to this evolving social norm so that their business can survive in the long run.
A few businesses, however, have surprisingly switched gears through the design of stylish performance apparel. If this trend continues until the global health crisis subsides, a fashionable moment for the outdoor market could soon hit elated shoppers.
A Newfound Consumer Base
Public relations company CGPR has carried out earlier this year a U.S. survey, which stated that about 20 percent of customers spend additional time outdoors since the onset of the pandemic. Those who just started with the outdoors are even reported to be among such consumers in the survey.
Besides, another market research report from McKinsey & Co. stated that around 90 percent of people who are new to the outdoors move forward with their activity once the outbreak is over. They mentioned that hiking, among other popular outdoor activities, roughly went up 15 percent.
Results from equivalent market analyses simply indicate that the outdoor industry could benefit from new consumers who just started familiarizing themselves with the outdoors.
The Outdoors’ Influence In Fashion
The impact of the outdoors in the fashion realm could have something to do with everyone’s eagerness to experience nature again. Participation in outdoor has boosted significantly since the inception of COVID-19.
However, those who want to try out cycling, hiking, and trekking for the first time might still want to appear as fashion savvy as possible, even if it means venturing into the wilderness.
Some garment designers have recognized this pattern. As a result, a handful of well-known clothing brands have collaborated with outdoor apparel companies to offer a product line that exhibits functionality and novelty.
Additionally, a couple of fashionable yet casual custom T-shirts & hoodies have been crafted by small to mid-sized outdoor garment creators and subsequently have become the rage.
Runway In the Outback
Some high-end couture houses have tapped into other sources of inspiration, too.
A select few iconic upscale fashion brands are trying to stay relevant by fusing the outback style into their offerings. They have combined forces with outdoor clothing designers in creating products that showcase both natural and performance aesthetics.
Other clothing manufacturers have incorporated both style and sustainability in their recent product lines. Thus, several fabric solutions have surfaced and gradually become popular, such as products with top-rated biodegradable insulation and waterproof breathable wardrobes.
With this unexpected crossover between functionality and trend and the fact that COVID-19 is still lingering around, many businesses have conformed to this newfound market successfully. Thanks to the various efforts of stylish and performance clothing designers, the thought of cycling, hiking, or trekking in the wild without a sense of fashion is finally over. No matter what you are doing outdoors, you will be proud to walk in style.